Journal Behind the Print

From Sketch to Swing: Making Pit Lane

How a racing-flag doodle became our loudest red.

By the KaBoom crew · 1 min read
From Sketch to Swing: Making Pit Lane

Pit Lane started as a margin doodle: a checkered flag, a chevron and a tiny roadster.

From sketch to repeat

We rebuilt the doodle into a repeat that reads as racing stripes from the tee box and reveals the roadsters up close.

Finding the right red

It took four strike-offs to land a red that stays bright in full sun without turning orange. Gold and black keep it sharp.

Built for the course

Printed on our lightweight four-way-stretch knit with tipped collar and cuffs — fast-drying, easy-moving, and loud in the right way.